Creative Groups
Creative groups are a sub-level of Campaigns. Each campaign contains one or more creative groups, which in turn contain the individual creatives. Creative groups let you organize creatives and assign targeting attributes for categorization and reporting.
Table columns
| Column | Description |
|---|---|
| Name | Creative group name (click to view its creatives) |
| Impressions | Total ad impressions (click to open a report) |
| Interacted | Percentage of impressions that led to an interaction (click to open a report) |
| Started | Percentage of impressions that led to starting a conversation (click to open a report) |
| Actions | Opens the actions menu |
The table supports search by name, sorting, and pagination.
Creating a creative group
Click Create creative group to open the creation form. Fields include:
- Name — required
- Enterprise — the enterprise this group belongs to
- Workspace — the workspace
- Brand — the brand
- Campaign — which campaign the group belongs to
Actions menu
Click the actions button on any row to access:
| Action | Description |
|---|---|
| Edit | Edit the group name and organization (enterprise, workspace, brand, campaign) |
| Clone | Create a full copy of the group including all its creatives. You'll be prompted for a new name. |
| Delete | Soft-delete the group and all its creatives. Deletion is blocked if any creatives are currently being delivered. |
Soft delete
Deleted creative groups can be restored from the Trash. All nested creatives are soft-deleted together and can be restored as a group.
Moving a creative group
When editing a creative group, you can change its campaign. If the new campaign is under a different brand or workspace, the group and all its creatives are automatically moved.
Bulk tag export
Click Export tags in the actions menu for any creative group to open the Bulk Tag Export dialog. This lets you publish and export ad tags for multiple creatives at once without going into the Builder.
Selecting creatives
The dialog lists all creatives in the group. Use the checkboxes to select which creatives to include. Only published creatives can be selected for export — unpublished ones are shown with an "Unpublished" label.
Use Select all to select every published creative in one click.
Publishing
Each creative shows a Publish or Republish button next to its name:
- Publish — builds and deploys the creative for the first time. After publishing, the creative becomes available for tag export.
- Republish — rebuilds an already-published creative with its current settings. Republishing a creative that is live in a campaign will take effect immediately.
You can also publish all formats of a multi-format creative at once using the group-level publish button, or use Publish all in the dialog footer to publish every unpublished creative in the group.
WARNING
Publishing or republishing a creative that is running in a live campaign takes effect immediately. A confirmation prompt is shown before each publish action.
Delivery settings
The dialog provides three tiers of delivery settings for the exported tags:
| Tier | Description |
|---|---|
| Per-format | Override settings for one specific format variant |
| Group | Override settings for all formats in the current creative group |
| Global | The default settings applied when no override is active |
Settings include DSP (click macro), impression pixels, on-load wrapper, and Advantage toggle. An indicator next to each creative shows whether custom settings are active.
Exporting
Once creatives are selected and published, use the footer actions:
| Action | Description |
|---|---|
| Copy tags | Copies all selected tags to the clipboard, each labeled with its creative name and format |
| Download ZIP | Downloads all selected tags as individual .txt files in a ZIP archive |
| Download CSV | Downloads a CSV file with creative names and their corresponding tags |
Group navigation
Use the arrow buttons on the sides of the dialog to navigate to the previous or next creative group in the campaign without closing the dialog.
Other functionality
- Clicking a group name navigates to its creatives
- Clicking Impressions, Interacted, or Started opens a filtered report for that metric
- Breadcrumb navigation shows: Brands > Brand > Campaigns > Campaign