Builder
The Builder is where creatives are designed and configured. It provides a visual editor for building interactive ad experiences, with tabs for designing the look, building the conversational flow, and configuring delivery.
Builder tabs
The Builder has three main tabs:
| Tab | Purpose |
|---|---|
| Visuals | Configure the visual appearance — colors, fonts, dimensions, backgrounds, and layout of all visual elements |
| Flow | Build the conversational interaction using components (prompts, choices, images, video, etc.) |
| Delivery | Configure clickthroughs, tracking pixels, click macros, and tag generation for ad serving |
Flow analytics are accessible from a dropdown within the Flow tab.
A Version History panel is also available, showing saved versions of the creative that can be restored.
Working with the Builder
Saving and publishing
The Builder has two separate actions for persisting your work:
- Save — saves the creative's data (settings, flow, delivery config) without deploying. The creative is stored but not yet live.
- Publish — builds and deploys the creative. After publishing, the creative is live and will be served in active campaigns.
A Preview button is also available to open the standalone preview page, which displays the creative as it will appear when served. The preview page includes:
- Format tabs — for multi-format creatives, switch between formats using tabs at the bottom of the preview
- Device selector — choose a device preset (phone, tablet, laptop, desktop) to simulate different screen sizes. When a phone preset is selected, the preview renders inside a phone frame
- Zoom controls — zoom in and out of the preview, or use the scroll wheel
On mobile devices and narrow screens, the preview automatically switches to a simplified full-viewport mode optimized for touch interaction. Fullscreen formats are preferred by default on mobile. A format dropdown at the bottom of the screen lets you switch between formats.
WARNING
Publishing a creative will immediately affect the delivered version in active campaigns. Save frequently to preserve your work, but only publish when you're ready to go live.
Menu actions
The menu (accessible from the top-right) provides:
| Action | Description |
|---|---|
| Version History | View and restore previously saved versions of the creative |
| Save as template | Save the current creative as a reusable template. You'll choose a name and workspace. |
Creative types and formats
When creating a new creative through the Creative Wizard, you choose a creative type:
- Banner — a fixed-size ad unit, with selectable standard IAB sizes or custom dimensions
- Expandable — a creative that starts collapsed (as a bubble, avatar, or floor element) and expands on interaction. Includes Chatbox and Mobile formats.
Each type supports different formats (sizes and layouts). See Formats for details.
Multi-format creatives
A single creative can have multiple child creatives — format variants that share the same content but are built for different sizes. The parent creative's settings can be overridden per child format, allowing you to manage variations from one place.
Sub-views
- Creative Settings (Visuals tab) — visual styling for all elements
- Creative Flow — building the conversational interaction
- Flow Analytics — performance data per component
- Creative Delivery — ad serving configuration and tag generation